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Running a Successful Marketing Campaign

Posted by bestseoservices on October 20, 2018 in Best SEO services |

Running a Successful Marketing CampaignEvery good product, service and business has returning customers. Returning customers spell business success and are vital to the continued good health of the company. Every business needs to develop matrices to calculate the number of returning customers v/s first-time customers.

Why are returning customers so vital and what do they have to do with marketing campaigns?

If the number of returning customers is miniscule (under 15%), it means that the marketing campaign is successful but the product or service does not meet quality expectations. This results in more and more funds being diverted to marketing campaigns. Stop the marketing campaign and business will have to fold up. Obviously this is not a healthy situation.

You might have noticed that there are a number of businesses that are doing very well despite spending insignificant amounts on marketing. A good example is BOSH from Germany. When was the last time you saw a BOSH advertisement? And yet, their products are used in most automobiles around the World.

Assuming your product or service is excellent and you have a significant number of returning customers, you probably (unlike BOSH), will still have to spend some money on marketing campaigns. But these marketing campaigns would have to be split into two types – a marketing campaign for the new customer and a marketing campaign for the returning customers.

Yup! From time to time returning customers need to be rewarded for buying your product or service. Technically, this is called inbound marketing.

Running a successful inbound Marketing Campaign – Create attractive, meaningful content

Remember an inbound customer already has significant knowledge of your product or service. He or she does not need sales pitch. What they need is a reward pitch, a kind of “thank you for continuing to shop with us, here’s your reward” kind of marketing campaign.

Maximize use of the social networks to percolate the message. Nothing catches on like a discount or some form of discount e.g. “Buy 1 and get 1 FREE”.

Create landing pages that specifically cater to the content in your Marketing campaign.

If your advertisement claims to offer a “Buy 1 get 1Free” make sure the link from the advertisement takes the customer to the specific page that provides details to that offer. The other day I happened to click on a link that claimed to offer Nike sneakers at under $35 a pair and landed up on a page that was offering Nike sneakers starting at $250. I gave the site 10 seconds worth of my time by scrolling down to see if there were any $35 sneakers and found none. Close site, back to Facebook! Meanwhile the advertiser would have had to pay for the click that brought me to his site but generated no revenue.

Make good use of Facebook leads

Facebook displays adverts primarily based on user comments and messages. Facebook continuously searches for keywords specified in all live advertisements. So if the keyword is shoes or sneakers and a user is discussing or mentions shoes or sneakers, the user will be shown any active advert for shoes or sneakers for the user’s age, gender and demographic group. Facebook’s inbuilt system of identifying qualified leads is quite effective – make good use of it.

Use several formats

In advertising, there is no guaranteed success. Keep several advertisements ready. If you find that one does not work, you will merely have to switch to another without having to waste time developing a new one.

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Section 508 Compliance Testing Tools

Posted by bestseoservices on July 15, 2017 in Best SEO services |

Area 508 is an imperative revision to The Rehabilitation Act that ensures the privilege of individuals with handicaps to have access to electronic and information technology. Segment 508 sets standards for accessibility that must be trailed by each national government division and in addition, each association that gets elected contracts or financing, and instructive organizations [...]

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Benefits of Using EphpSolutions 508 Compliance Remediation Services

Posted by bestseoservices on March 30, 2017 in Best SEO services, Search Engine Optimization, Social Media |

For those who might not be aware, 508 Compliance refers to making a document compatible with screen reading software. It is more of a technical requirement and not a language or grammar correction. Screen readers work by being able to distinguish between say a text heading and the content. Between the first paragraph and the [...]

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Name for Unique and Sophisticated Custom Blog Design

Posted by bestseoservices on March 15, 2017 in Best SEO services, Search Engine Optimization, Social Media |

Today is the era of online blogging. Too many people have gained extensive fame or started earning thousands of dollars through their blogs. If you are someone who has passion for blogging, EPHP Solutions is the ideal place to help you establish a successful blog and with budget prices and high customer endorsement. EPHP Solutions [...]

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EphpSolutions Provides You the Easiest Way to Create Lead Generation

Posted by bestseoservices on February 2, 2017 in Best SEO services |

Passing out flyers, engaging promotional girls, and passing out free samples are just some of the ways in which we have been vying for our customers’ attention. If you own a business, chances are that you have employed several strategies in order to retain customers as well as to create new leads. Chances are that [...]

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Ephpsolutions Professional Branding Solutions for Your Graphic Design Needs

Posted by bestseoservices on July 1, 2016 in Best SEO services, Search Engine Optimization, Social Media |

Branding aims to establish a differentiated presence through a visual scheme, which if based on earlier positive customer interaction with your product or service, will translate into a loyal customer base. Branding is not a marketing strategy – it’s a loyalty strategy based on customer perception attached to the brand. For example, when most folks [...]

Effective Technique for Online Lead Generation

Posted by bestseoservices on June 17, 2016 in Best SEO services, Search Engine Optimization, Social Media |

Assuming your website has been online for a while and has been generating a decent volume of business, the most effective technique to generate online leads is – Data Mining! For the uninitiated, data mining begins with identifying general sales patterns and then “drilling to the core” by identifying individual customer purchase patterns. An increase [...]

7 Top Maintenance and Support Services By EPHPSolutions

Posted by bestseoservices on June 3, 2016 in Best SEO services, Search Engine Optimization, Social Media |

Maintenance and Support is not something that necessarily happens only when the website is broken. In the online World, anything that can be improved, tweaked or perfected requires maintenance and support. Website Design – You would be surprised how much more in terms of design and brand strengthening can be done on an existing website. [...]

The Concept Behind Search Engine Marketing

Posted by bestseoservices on May 18, 2016 in Best SEO services, Search Engine Optimization, Social Media |

The search engine especially Google has become the God of all things. Whether you are seeking information or a product or a service you type whatever you need to know or seek into browser url and boom – a million hits instantly. You usually find whatever you need on the first page of the results; [...]

Improve Website Traffic With Organic Search Engine Optimization

Posted by bestseoservices on May 4, 2016 in Best SEO services, Search Engine Optimization, Social Media |

Have you had a website that went “live” but did not receive a single visitor except for yourself and wondered why? You spend months thinking how you can bring your goods or services to the consumer via your website. You spend lots of time designing it and finally, perk up the courage to visit or [...]

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